Custom printing is becoming the new, hip thing that a lot of brands are using for a good reason. Rather than just giving the same, boring packaging, you’re giving a branding tool that’s low-cost, and offers some unique ways for small businesses to take advantage of this. With digital printing on the rise, more and more printing is growing, giving you something that’s the ultimate in branding and ways to stand out from the crowd.
Here, we’ll go over the best ways to make small businesses shine with low-cost printing, and how it can benefit as a branding tool for you.
Ways to Stand Out
With custom printing, you want to make sure that you have something which fits your needs.
What this means is you want to stand out, and really show off who you are a brand.
Bold colors are one of the best ways to get this, because bold will stand out on shelves compared to other types of brands. The other, unique thing that you can also get from this too, is transparent windows. These will show the item that’s inside, giving the customer something to look at and enjoy, no matter where you’re selling.
Finally, minimalism. This is your best friend. Minimalism is something that’s great for when you just want to include the littlest amounts that you want to. With more companies thriving with minimalism, there’s something impactful to be said about it, especially when compared to companies that thrive on being wasteful.
Scan Away
Lots of companies are also using scanning tools as well to help build branding tools that work great.
QR codes or quick response codes, are one example. These are codes that a customer can scan, which take the customer to a webpage with codes, coupons, or other incentives. This can be a fun way for you to build more excitement for your brand, as it will help with making it so that your packaging stands out.
Another one is scannable graphics. Similar to the QR codes, these will be scanned by others, and will help with getting some incentives on the bags to customers. This can be used for coupon codes and other unique ways for your packaging to get to a customer, without it being too cumbersome. Throwing this on a poly bag is what will truly make it you, and it might be the best way for you to stand out.
It makes you different
Lots of the poly bags are great because they make you different.
Rather than being the same, boring retail shelf, you’re able to get the packaging that you want, and also show customers something magical. For many companies, adding in some differentiation is the difference between standing out and not standing out. It also might bee what will help you really shine.
How to Balance Costs and exposure
The biggest problem with poly bags that are custom is they tend to cost a lot. In many cases, it can be a little bit troublesome to get the right brand exposure without breaking the bank.
The best way to start using this, is less is more. If you add a couple of designs, try it out, and adjust as needed. If you want to add a code and see how people react, try it. Make sure to also consider A/B testing as well to get a feel for the types of packaging that you’re creating and its success.
Overall, you can get the most that you want from your packaging with customized poly bags, so try it today.
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